No one is going to see your site unless something is done.
Either traditional advertising, or online advertising must be done in
order for your website to be effective. There is no "magic wand"
solution to getting visitors to your site. Further more there is
no "magic wand" solution to get your visitors to do what you want them
to do on your site when they get there. With experience in Web
Site Usability, Search Engine Optimization, and Pay Per Click
Advertising together we make your site successful and a viable part of
your business plan.
Pay per click
(PPC) is an advertising model used on search engines where
advertisers only pay when a user actually clicks on an ad to visit the
your website. (click
here for a complete definition) Together we can target
specific industries globally, nationally, and even locally. This
is the only way you can actually be in the number one spot on a search
results page. I have managed campaigns that range from a few
hundred dollars a month, to tens of thousands. The bottom line
is that no one will be looking at your website unless you include your
address in your print adds, hand out business cards with your web
address on them, or advertise online. Since Google is the number
one search engine on the web and they have the best suited online
advertising solutions, I focus my knowledge utilizing their programs.
(click
here for a brief overview of the Google Adwords pay per click program)
SEO (Search Engine Optimization) is the art of creating a quality
website that will rank well in search engines. Google for
example wants the highest quality search results for their users,
therefore the only way to rank well is to have a website that Google
deems "quality". Many companies claim they can get you the
number one spot for your keywords. This is a flat out lie.
There is no way possible that anyone can do this, even more important
is Google would never allow it. Making sure your site is
properly designed so that Google favors your site vs. other "not so
well built" sites is very important. Beyond that a series of
submissions, link building campaigns, updated content, and ensuring
proper site structure is the ONLY way you will rank well in search
engines.
